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The Best tools for Marketing on Facebook
Facebook Advertising – Let’s be honest: well-done marketing on Facebook can consume a large part of your time. There is a lot to do: programming, content control, monitoring, and application of the results. The list is vast and can be stifling.
But don’t despair! Technology exists to help us. Social networks, tools, and applications have always worked as partners for each other. So why not use them together to make your life easier?
Here we are going to help you with some of our favorite tools that will take the daily stress out of managing Facebook marketing
1. Hoot Suite – Facebook Advertising Tools
Hootsuite is known for its diversity and a thousand uses in managing social networks. One of the most potent advanced tools on the market, it allows you to publish, program, and monitor the results of your accounts. In addition, its free version will enable you to add three social networks, which is perfect for small and medium-sized companies.
2. Buffer – Facebook Advertising Tools
To have any successful social network, you need to be active — maintaining consistent posting of quality material is essential to any Social Media strategy. But with day-to-day tasks, this can be forgotten. It is where Buffer comes in. It allows you to program the day and time of any publication on Facebook (in addition to other social networks). You can modify the content whenever you want. The tool does the rest of the work for you, simplifying (much!) the content submission process.
3. Mention – Facebook Advertising Tools
All businesses should note this on social media: your customers and followers share their experience with your brand (be it good or bad) with other consumers. And that’s remarkable: how often have you already seen a friend who has complained about poor service from some company on Facebook?
Mention does precisely that: monitor what people are talking about your brand in real-time. Thus, you can follow what your customers are thinking and quickly respond to any criticism, praise, or suggestion.
Bozzuto works as a kind of research for your brand. He shows you what the most searched keywords and topics by users are. So you can follow trends, see what your target audience shares, and what keywords have brought results for your brand.
Feely is an RSS tool that allows the addition and maintenance of content such as websites, blogs, etc. That way, you can keep all the exciting content in one place — making it easy for you and your squad to always be up-to-date with market trends. It’s a fantastic way to know what your competitors are up to and get new social media to post ideas.
The tool also allows you to share posts on the social networks of your choice.
Pocket is a simple and objective application to store content that may have caught your attention but that you have not been able to read at the time — being an easy way to save and retrieve exciting articles and posts. Another great way to stay up-to-date is to create amazing content on Facebook without wasting time.
Digital Marketing and data analysis go hand in hand. Analyzing and measuring results is the most effective way to measure what did or didn’t work on your Facebook Page — and invest in the working strategies.
Therefore, If you plan a new strategy in your social networks, you must benchmark your competitors. It is where Quintly will help you: the app is fantastic at planning new social media campaigns.
We have already said that using images in your Facebook posts is the easiest and fastest way to impact your readers. However, diverse and exciting materials are also essential to creating quality content.
And the use of infographics is on that list: they are informative pieces with an attractive design that quickly teach the reader and the potential client about topics that may interest them. Piktochart is your partner in this: Therefore it offers numerous templates, fonts, and colors, making it easy to create an infographic simply and objectively without a headache.
9. Canvas – Facebook Advertising Tools
Like Piktochart, Canva exists to help you create images with quality design but quickly and straightforward. The site offers a wide variety of free photos, icons, graphics, fonts, etc. In addition, it helps you with the ideal size of each image.
For example, do you want to post a profile photo or cover photo on Facebook? Then, Canva has the templates ready for you! It is enough to be creative and has an aesthetic sense, and this tool will become your new best friend in the production of images for your posts on social networks.
“A social network is a social structure (or an aspect of a social system) that can be modeled through nodes and relationships. Thus, when social network analysis is carried out, what is being carried out is an abstraction or model of a social phenomenon in which the fundamental element is the relationships between the participants.