Image Optimization

Image optimization is the process of compressing images and setting display options for optimal use on the Internet. When images are put on the Internet, file size is an essential factor to reflect; you want a file size that is small enough to allow a rational download time but large enough to maintain acceptable colors and parts. Therefore, three main graphic file set-ups are used on the Web: GIF, JPEG, and PNG.

When putting images on the web, you must consider file size. This size should be small enough for the file to download quickly but still retain the desired colors and details.

Three Main Realistic File Formats are used on the Web: GIF, JPEG, and PNG. You can use the following Means to Optimize Imageries in these Formats:

You can use Save For Web knowledge to improve an image precisely for use in web authoring applications such as Adobe Dreamweaver. In the Save for Web dialogue case, you can show the image in different formats and with many optimization settings. You can also define transparency and animation settings.

To perform basic optimization, you can use the Save As command. Depending on the file format, you can specify Image quality, background transparencies or halos, color display, and download method.
Images are one of the elements that most weigh down the loading of a web page. Hence, we must be careful in processing them before uploading them.

Immediacy is one of the advantages of the Internet. We can get everything instantly just by asking. A piece of news, a piece of information, a video, a web page.

Today’s websites must deal with several factors. First of all, they are increasingly complex but at the same time, they must be opened in seconds regardless of the device and the quality of the user’s connection.

How to Optimize Images for the Net and Better Performance?

Image Optimization – The main goal of formatting your images is to find a balance between smaller file sizes and acceptable quality. There is more than one way to execute almost all of these optimizations. One of the most popular ways is to simply zip them before uploading them to WordPress. Typically, this can be done utilizing Adobe Photoshop or Affinity Photo. Some of these tasks can also be done using plugins, which we will discuss below.

The two main things to consider are the file set-up and the type of compression they use. Choosing the right combination of file format and compression type can reduce image size by as much as 5 times. You’ll have to research each image or file format to see which works best.
15 Tools to optimize the photos of your website

What am I Successful in Telling you that you don’t Know?

Photoshop and Lightroom, both Adobe collections, allow you to regulate the size and density level with which the photos are featured.

Photoshop’s “Save for Web” choice is one of the most general methods.

With this Simple Step: Image Optimization

You will apply a lossy compression (40%, if you leave the default settings) to JPG.
adjust the size of the image.
You will choose what metadata to include and exclude.

My Opinion :

Using Lightroom/Photoshop is the best way to get started with photo optimization.
And if you want to improve your results, even more, add some of the mechanisms that I will tell you about below.

JP Gemini

Therefore, this is one of the best-known software for optimizing images.
It can reduce up to 5 times the weight of your photo without losing too much quality.
Use lossy compression.
It allows you to automate the image scaling and compression process.
It’s easy to use.
It only has one… inconvenience? :
Work only on JPG.
Well… you already know that this is the ideal format for posting photos on the web. So no problem!
The program is available for Mac and Windows. The cheapest alternative is $29. But you can try its Lite version for free, which supports optimizing up to 20 images per day.
However, if you want to use their Photoshop or Lightroom plugin, you’ll need to get the PRO option, which is marked down to $99 (normally $149).

Image Opt-in

For Mac users only :

It is a free and open-source program.

In addition to dipping the file size, you can remove the EXIF data accompanying the photo.

In this way, it is capable of reducing the weight by up to 5% more on images saved for the web with Photoshop.
If you prefer to use the paid web version, you can do 1000 optimizations per month for $9.


For Windows only :
RIOT (Radical Image Optimization Tool) is a welcome claim.
Decrease the size of JPG, PNG, and GIF files.
It is a lightweight and easy-to-use density tool.

Trim age

Also for Linux! :
Did you think I was going to forget about the Lunarians? Nothing of that!
Trim age is available for Mac, Windows, and Linux.
Optimize JPG and PNG with lossless compression (without loss of quality).
Of course, it eliminates the metadata of the photograph (EXIF).


With the free online service, you can improve up to 20 images simultaneously, with an extreme total size of 5MB.
However, for $25 a year, you’ll be qualified to upload unlimited photos with a full-size limit of 25MB.
Don’t let its name fool you!
It works for both PNG and JPG images.
They offer a plugin for Photoshop, which allows you to export easily, without having to worry about the parameters. It is priced at $50 and is available for Mac and Windows.

Almost all Advantages : Image Optimization

Therefore, this online tool promises to reduce the size of the image by up to 90% without a perceptible loss of quality.
It uses a combination of different open source algorithms.
It is free, with a limit of 10MB.
Supports 4 file types (JPEG, PNG, GIF, and SVG).
Allows you to choose between lossy or lossless compression (with or without loss). Although the lossless mode can only be applied to PNG and JPG files.

Some Drawback :
This is another very useful free online tool. Like, it allows you to choose between lossy or lossless.

Optima zilla

Optima Zilla is a free online service that supports uploading up to 20 files at a time, in PNG or JPG format.

Do you know what its Biggest Attraction is?

Allows you to adjust the degree of density applied to each image, from 1 to 100.
Also, while you adjust this number, you see a preview of the image, with which you get an idea of how the final photo will look.
Once optimized, the tool gives you the option to download them individually, or together in a zip file.

Image Optimizer

You can use it online or download the program. It lets you resize and compress photos. The service is free but if you want to remove the watermark you have to pay £29.

Resize Photos

As its name suggests, this service resizes photos. In addition, it lets you decide the compression level of it (1-100).


This free online tool allows you to choose the compression percentage (by default 65%) and set a maximum width of the photo (in pixels). Of course, you can only upload images one at a time.

The Most known WordPress Plugins – Image Optimization

The Most known WordPress Plugins - Image Optimization

WP Smush
It is the most popular plugin, endorsed by 600,000 active installations and a rating of 4.8 out of 5 by its users.

EWWW Image Optimizer

Therefore this plugin follows the previous one very close in popularity, with 400,000 active installations.
It offers a greater number of features than WP Smush, but this makes it more complex to configure.

Shares the Same Basic Features:

With the default parameters, it is in charge of automatically optimizing the photos that you upload to WordPress.
It also gives you the choice to do it with the ones already on your site.
In the same way, it allows you to set a maximum size and keep the EXIF data.


Therefore, Many image optimization tools for the web have appeared in recent years. Depending on your needs, some will be more useful than others.
What must you take into account when selecting?
Compression levels.
File format.
Free or paid.
The balance between cost/time invested.
The process is carried out on your computer, on external servers, or your hosting.
Pre-optimization or directly on WordPress.

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