Website Traffic – Definition, Types, Ways to Increase Website Traffic
What is Web Traffic?
Website traffic is the heart of a brand on the Internet. Without it, your audience may get to know you, and, as a consequence, you will not sell your product or facility as you would like. For this reason, we consider traffic as the primary resource for digital visibility.
We call web traffic all the reach, visits, and views of a website, page, or blog. In other words, it refers to the number of hits that content receives on the Internet. How people access and generate traffic to a given site can vary. However, the most traditional and commonly known way is through a search for information on engines such as Google.
What Types of Website Traffic are There?
There are different sources and strategies to achieve a flow of visits to a web page.
Here you will see which ones you can work on in your Digital Marketing to increase your company’s visibility.
Organic -Website Traffic
We know as organic all the accesses achieved in content without the need to invest money in ads and campaigns. It happens naturally, through a Google search or a link in a website’s content, for example.
The best-known method to get organic traffic is Content Marketing. Once search engine optimized ( SEO ) content creation, web pages appear in search engine results based on users’ search intent.
Payment – Website Traffic
As we just mentioned, it is also possible to buy web traffic. This type of traffic occurs with the investment in ads, as in the Google Ads and Facebook Ads platforms. You may be doubting why anyone would pay for traffic if it can achieve for free, right?
The answer is quite simple: while organic traffic requires knowledge to produce relevant and optimized content and time to build a consistent strategy, paid traffic is immediate and guaranteed.
In short, in paid traffic, you invest so that the public reaches your web page — and not the other way around.
Straight – Website Traffic
In this type of traffic, who takes the credit is the business’s branding strategy.
- Direct traffic happens when someone types the website on their own in the browser, without clicks from any other source.
- Thus, these users usually already know the brand, the project, and the business, thanks to Brand Awareness.
- They are usually exceptionally qualified leads for conversion once they show interest and confidence in the business.
Ten Ways to Increase Traffic to your Website
One of the concerns of any website owner is traffic. We are all aware of Google Analytics to a greater or lesser extent, and we check the different metrics more or less frequently. And for these to improve it is important that our visitors increase. This article shows you some tips to increase traffic to your website.
There are various means by which a website obtains traffic, either by having different words positioned on page 1, social networks, or links on other pages. Unfortunately, all this sounds so good is not easy to achieve if you do not work in several areas and in the right way.
But let’s go no further and start looking at ten ways to increase traffic that currently work.
1. Optimize your Website Pages for SEO
The ideal is to try to improve the traffic of our website for each of its pages. However, depending on the structure and extension of our website, this can be very trying, so our preference is to start with the most commercially essential landing pages—those to which we want our visitors to go to close a conversion.
For traffic to reach those pages, it is essential to work on SEO and do it properly.
When designing your pages, you must remember that the user’s journey to discover your website begins with a search engine. Try to predict what they will type into Google, do some research, find out the best keywords to use on your pages, and optimize based on them. Check your metadata, headers, texts, and images, and try to capture the visitor’s attention once they arrive at your page to direct them towards the conversion elements.
2. Be Aware of Latent Semantic Indexing
Google uses latent semantic indexing to establish relationships between the meanings of words in texts. An advanced indexing method will analyze the relationship between the main terms in your content to determine their relevance.
Although it is an excellent algorithm, Google can still make mistakes in its analysis if your texts are poorly written or the context is not clear. Help Google better understand your website by using a varied vocabulary, and synonyms and enriching your readers with variations and different but unrelated phrases and expressions.
3. Structure the Pages of your Site Efficiently
Links are the one-way paths that drive traffic from one website to another. If you want to multiply your benefits, you should try to control traffic flow to the most relevant pages for you in the most efficient way possible. Design an organized internal link structure to make all your essential pages accessible and receive enough visits.
Create a tree structure by clearly defining the hierarchy of the different pages of your website based on their importance.
4. Use Keyword Research Tools to Improve your SEO
We have already discussed that SEO is possibly the number one source of new traffic to any website. And the way that traffic arrives is from the keywords.
Many inexperienced people create their keyword lists based on their perception of what they believe is the most searched for. However, suppose we want to position ourselves well. In that case, we must base ourselves on accurate and reliable data, and for this, we must do a keyword study based on reliable SEO tools.
5. Use Structured Data on your Website
When you do a hunt on Google, have you noticed that websites with more information than usual appear in the results? For example, sometimes, we see star ratings, phone numbers, addresses, or other details. This is thanks to structured data. Having these types of add-ons will make your website stand out in Google results and increase the sum of people who click on your website
6. Optimize your Images to Appear in Google Images Results
I don’t know if you know that images account for about thirty percent of all searches. It is, therefore, an aspect that you cannot miss. Optimize your images and their tags to position them and become a reference for Google.
You can use any image (graphics, photos, screenshots, gifs, infographics, etc.), but the important thing is that it is Well optimized for SEO. This implies that you must use your keywords both in the titles of the images and in the ALT (alternative text) tags.
7. Boost your keywords from Page 2 to Page 1 of Google
To get traffic from Google, you want to be on page 1 . Find out what terms you have on page 2 of Google and dedicate your effort to optimizing the content of those URLs to push them to the first page of results. It is more productive to promote content that you already have positioned than to start from scratch with a new article.
To find out what keywords you have on page 2, use some tool like XOVI. With it, you will have a list of all the terms you have on page 2 and the URL of your website that appears ranked for said keywords.
If you do not have entree to this type of tool, you can use Search Console to check which terms you have in an average position between 11 and 20, do a search on Google and see what your URL is positioned to be able to optimize it. It’s the same as with XOVI but with a little more work.
8. Create Infographics – Website Traffic
We once again insist on images because they are a fundamental piece, and among them, the ones that help SEO the most are undoubtedly infographics.
Google holds them in high regard, plus people love to share them on their social networks. So it’s easy for a good infographic to become a traffic magnet.
On the other hand, it is a basis of links. If the infographic is of quality, other websites will want to publish it and link to your page as a source. It will provide you with direct referral traffic from those sites and help improve your web ranking.
9. Update your Old Content – Website Traffic
It is easy for you to have pages or articles on your website that are not receiving the traffic you would like because they do not have a good position in Google.
A good practice is detecting those pages, adapting their content, and improving it to be of high quality. Check the keywords that you use in them, add images that cover those above, and expand their content to have an adequate extension. Surely that will make them grow in their rankings and revive from oblivion. It is also the perfect excuse to share them again on social networks and add a little extra traffic.
10. Try to Appear in the Google Featured Answers Box
Try to get Google to show snippets of your site in its answer box. This box appears at the top of searches and is a strong claim for users; appearing in it will earn you a lot of traffic. We have written a specific article talking about how to appear in the answer box, but in summary, it would be:
- Optimize your articles for long-tail keywords that have the highest possible search volume.
- Write the possible question in a prominent place in your content and answer it in detail below.
- Use lists.
- Add at least one image associated with the topic of the question in question
Web traffic is essential for digital business because without visitors. You will not have customers, and without customers, you will not generate sales.
As you can see in this post, different sources and paths allow you to implement feasible and profitable actions to attract access to your website or blog. From the development of content supported by SEO strategies for organic traffic to the development of your Branding for direct traffic generation.