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Marketing Mix Write for Us – Contribute & Submit Guest Post

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What Is a Marketing Mix?

Marketing Mix includes multiple focus areas as part of a comprehensive [marketing] plan. The term often refers to a general taxonomy that begins with the 4 P’s: product, price, location, and promotion.

Effective marketing doesn’t just stick to one message. It affects a wide range of areas. That way, you can reach a wider audience. And keeping the 4 Ps in mind helps marketers focus on what matters. Concentrating on the [marketing mix] helps organizations make strategic decisions when launching or revising new products.


  • The [marketing mix] is called E. Jerome McCarthy’s 4 P’s (product, price, location and promotion).
  • Different elements of the [marketing mix] work together.
  • A consumer-centric [marketing mix] incorporates a customer focus into your approach.

Understanding [Marketing Mix]

The 4 P’s taxonomy for developing effective marketing strategies was first introduced in 1960 by marketing professor and author E. Jerome McCarthy. Depending on the industry and the marketing plan’s goals, marketing managers can take different approaches to each of the four Ps.


It represents an item or service designed to meet customer needs and wants. To effectively market your product or service, it’s essential to identify what differentiates it from competing products and services. It is also important to determine whether other products and services can be sold simultaneously.


The selling price of a product reflects what consumers are willing to pay. Marketers must consider costs associated with research and development, manufacturing, marketing, and distribution. It is also called cost-based pricing. Pricing based primarily on consumer-perceived quality or value is known as value-based pricing.


When determining your distribution territory, you must consider the type of product you sell. Essential consumer goods such as paper products are often available in many stores. However, premium consumer products are usually only available in select stores. Another consideration is whether the product will be placed in physical stores, online, or both.

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Marketing Mix Write for Us

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