Software – This year has been challenging for minor and medium-sized enterprises (SMEs) in France. Therefore, the  economic impact report  published in September concluded that the restrictions and uncertainty related to the coronavirus had caused the bankruptcy of nearly 100,000 businesses. These closures concern, in particular, the hotel sectors, while services to individuals and professionals have, most often, managed to cope with the exceptional difficulties arising from the pandemic.

Thus, these small companies have undoubtedly relied on automation software and technologies to adapt to the crisis to manage and execute their operations. Online ordering, mobile payment, and contactless transactions have become the standard and continue to grow. The Best Management Software for Your Small and Medium Business in 2021.

Best Organization Software for your Small and Medium Business

So here are the nine software and tools we’ve spotted to help small businesses simplify their day-to-day operations and put Excel files aside. We have chosen these tools for their performance tested over the long term and their ability to meet the specific needs of SMEs.

1. The Best Accounting Software:  Xero

Overview: Xero is a cloud accounting solution designed explicitly for small businesses. The system enables real-time financial and cash performance tracking and includes accessibility features for accountants to help them monitor their clients’ balances. Financial reports are customizable to observe the leading indicators better and compare logistics and economic forecasts to real-time performance over the periods of your choice. Thus, the system can receive Stripe, PayPal, or credit card payments in multiple moneys. Xero streamlines the creation and sending of invoices and can be configured to send automatic reminders to customers for their overdue accounts. Software is available in English only.

Software Technical Support:

Access to unlimited 24/7 support.

Free Demo:

Demo  version for unlimited users for 30 days without providing your bank details.

2. The Best E-Commerce Software:  Shopify

Overview:  There are many e-commerce software on the market. We selected Shopify because it brings together all the features that allow businesses to launch an online store quickly. Thus, Users can easily create web pages with the built-in online editor and sell their products worldwide with local language support. Therefore, marketing tools allow you to adjust meta titles and descriptions, create unique URLs, and boost social networks like Facebook, Twitter, and Pinterest. Shopify also offers a wide range of plugins to simplify specific tasks, such as inventory management.

Software Technical Support:

Shopify offers 24/7 phone or chats technical support

Free demo:

All features are available for free for 14 days.

3. The Best Project Management Software:  Trello

Overview:  Trello is a collaboration and task management tool suitable for projects of all types: marketing campaigns, content development, customer support, sales tracking, data entry, and HR management. The one big exception is the integration of budget tracking and invoices, although these documents can add to it. For small businesses, it’s a convenient and easy-to-use tool that helps organize project tracking by managing deadlines, cover photos, users, tags, priorities, and even a system—sharing comments. You can attach files, images, and documents that will appear in the pipeline of the project concerned.

Software Technical Support:

Customer service is open Monday over Friday, 9:00 a.m. to 5:00 p.m. Eastern Time, excluding holidays.

Free Demo:

Trello Business Class is available as a demo version for 14 days and gives unlimited access to all options and features.

4. The Best Time Management Software:  Toggl

Overview:  For tiny businesses, freelancers, and those looking for a simple time management utility, Toggl is a safe bet. IT solutions can integrate expense reports, mileage tracking, or even labor management. Still, most small businesses do not need all these features and do not want to. Pay the price. Google is all about simplicity: the user can monitor the time spent on hundreds of other apps, computers or devices. Just click on Start to start the timer. Therefore, toggle is accessible, and paid options start at €9 per month.

Free Demo:

Toggle offers a 30-day free demo with unlimited access to all features.

Software Technical support:

Toggle offers a free online help Centre.

5. The Best Online Payment software:  PayPal

Overview: PayPal and Stripe are the two major online payment solutions providers. They have many features in common, and the processing fees applicable to each payment are the same on both platforms (2.9% + €0.35). Still, PayPal remains the best option for freelancers and small and medium-sized businesses. Stripe offers excellent customization options for larger enterprises. Still, PayPal is easier to set up and use, making it a favorite for smaller business entities. Worldwide – PayPal helps millions of sellers and buyers send and collect payments using their bank accounts or cards and remains the most commonly used platform for online stores. Therefore, the famous PayPal button can easily add to any page to allow users to pay for their purchases in a few clicks with PayPal, their PayPal credits or Venmo. PayPal is the most straightforward and most accessible payment service for both businesses and their customers from start to finish.

Free Demo:

PayPal does not offer a demo version but does not charge any fees for opening or closing an account

Software Technical Support:

PayPal offers several customer support services, including an online community forum, resolution

6. The Best Email Marketing Software:  MailChimp

Overview: In our opinion, small businesses can’t go wrong with MailChimp: the software is flexible, cost-effective, and adds features as a business grows. It is also free for companies with less than 2,000 subscribers. It is a huge advantage for small businesses and the self-employed who must limit their expenses as much as possible during the first years, especially since the higher rates also remain pretty affordable. Generally, MailChimp offers a wide range of features, including behavioural targeting, A/B testing, customizable templates, and subscriber segmentation, allowing the most inexperienced entrepreneurs to discover the advantages of target marketing and customer relationship management. (Note that Act! suite plans also offer these automated marketing features)

Software Technical Assistance:

Therefore, Assistance is provided online in self-service or by email and is accessible to all subscriptions. Phone or chat support is available on paid plans.

Free Demo:

MailChimp offers a free version for up to 2,000 subscribers. The free version lets you send up to 12,000 emails per month, set up multiple users, and access email or chat support for the first 30 days.

7. The Best Collaborative Utilities:  Slack

Overview: Slack is the actual Swiss army knife of collaborative projects. It allows all team members to communicate through a mobile device or computer, particularly useful for companies that do not have fixed premises (or whose employees operate from home). During the Covid-19 pandemic). Slack offers a wide variety of functions, such as audio or video calls. It easily integrates with other software used by businesses, such as MailChimp and Google Drive, enabling the efficient sharing of information from one platform to another. Slack also allows you to download and share many formats, such as doc, jpg, pdf, and Google Drive files.

Software Technical Support:

Slack offers a help centre with resources and a support request form.

Free Demo:

Slack offers a free version, and subscribers can request a free demo of the Standard plus plans.

8. The Best Project Management Software: The G-Suite

Overview: The G-Suite is Google’s collaborative solution that integrates cloud management and productivity tools. It is ideal for small businesses and the self-employed, and it syndicates all document administration in a single software. Therefore, Using individual apps, users can create and share their documents (Google Docs), worksheets (Google Sheets), and slideshows (Google Slides).

Thus, teams can access video meetings, emails, secure data, and even customize their email addresses to give a more professional impression. The G-Suite offers 15 Gb of free storage space, allowing you to easily download and share all your documents, even the heaviest ones, internally or externally. The creator of each document can define the level of access for each recipient, such as “Read-only”, “Read and modify”, or even “Unlimited access”. The G-Suite is easy to use, secure and compatible with many devices.

Software Technical Support:

G-Suite technical support by phone, email or chat is open 24/7

Free Demo:

Several versions of the G-Suite, such as Basic, Business or Enterprise, and school and association forms, are offered as free demos for 14 days.

9. Best CRM (Customer Relationship Management) Software: Act! CRM

Overview:  Our solution is tailored to the needs of small and medium-sized businesses. While many CRM software is designed to meet large commercial groups’ needs, we have chosen to support SMEs by offering useful functionalities at an economical and transparent price, without integration costs or unnecessary functions. The main advantages of the system are:

Plans Tailored to Everyone’s Needs:

Choose one of three pricing plans, from the simple “Essential” to the “Expert” plan with email marketing and thousands of monthly emails. Goals are clear and transparent, allowing customers to choose the correct rate and scale it as their business grows.

Powerful Built-in Tools:

Regardless of the price, take advantage of extensive task management and customer relationship management capabilities. Therefore, each plan includes a catalogue of pre-programmed emails, campaign management and reporting features, opportunity tracking systems, access to the Companion mobile app and cloud storage.

Automated Processes:

Therefore, subscribers to higher plans have access to powerful tools for email marketing, projected sales management (sales pipeline) and team management, and intuitive dashboards displaying analytical data and information integrating external applications.

Easy Setup:

Firstly, Act! Offers support for the integration of new users that simplifies the experience of those new to CRM. Our simple, intuitive, and fully customizable dashboard allows companies to adapt it to their needs, thus the profile of their customers and the specificities of their sector of activity.

A CRM in the Cloud:

Therefore, 24/7 access to your apps and data, wherever you are. The Act! allows you to keep in touch with your teams and customers without wasting time or opportunities.

Technical Support:

Act! It offers an online platform where customers will answer all common questions, access informative articles, downloads our guides and tutorials, and access the chat support service. For higher plans, phone or email support is also available.


In simple words, the software is what allows the hardware to work. In other words, they are the logical, digital and intangible routines (that you cannot touch) of your computer or mobile device.

Therefore, It includes the operating system, startup applications, services, daemons, documentation, data, libraries, and anything else programmed or generated by programming software. Now that we have the concept clear let’s see what classification of software types is valid in this modern era.

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