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Pil Italica Lifestyle Ltd
NSE: Pilita – Incorporated in March 1992, Pil Italica Lifestyle Ltd. (Formerly known as Peacock Industries Limited) has become a premier manufacturer of plastic furniture and storage bins, further foraying into material handling products. The Company manufactures plastic molded furniture material handling and waste management products and is one of the leading manufacturers in Rajasthan. Established to manufacture plastic molded industrial and household articles, the Company entered the capital market in Dec.’92.
The merger of five group companies made it a multi-divisional and multi-product company manufacturing HDPE/PP woven fabrics and sacks, MS/CR sheet drums and barrels, and LDPE/LLDPE film rolls and bags. In 1994-95, it implemented an expansion scheme fully financed by internal accruals and institutional loans to increase the capacities of all the products. It envisages a foray into high-value-added articles such as molded toys, soft luggage PET/PVC bottles, white line appliances, computer bodies, molded beds, etc., and a further expansion in manufacturing facilities. Due to the erosion of Networth, the company has filed a reference to BIFR, the Board has declared sick, and IDBI has been appointed as an operating agency. The Company operates out of its 2 manufacturing facilities in Udaipur and Silvassa, with a cumulative manufacturing capacity of 10700 MTPA.
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Why is Pil Italica Lifestyle Limited famous?
The Company’s strategic focus on expansion has resulted in its successful partnership with Kisan Mouldings Limited (KML) Silvassa to expand its market share and presence across untapped territories. The Company is focusing more on the light business model. The idea is to collaborate and leverage the opportunities already available in the market due to the adverse economic situation.
The Company is using its funds to rapidly expand the distribution network in new geographies, new product development, new product portfolio, and a more effective supply chain network. In 2022, it launched various new and innovative products in its Table series, oxy series luxury series stool, and Patella series storage series. The table series shows a solid and high-quality plastic center table model no. 9511. In oxy series model no.5205, a fully ventilated without armchair Model no. 5214, a fully ventilated with armchair model no. 5223 and 5226 baby chairs. Model no. 9704 and 9712 in stool and Patla series and model no. 61046105 6106 cupboards in storage series and dust bin model no. 4010 in waste management product launched. In 2023, the Company launched wooden furniture.
It launched SAGO and ARECA wall-mounted multipurpose folding tables in Flip Series Model No. 6003. In the Oxy Chair Series Luxury Plastic Chair-5106 and 5103, in the Stool & Patla series, Model No. 9729, and under Storage Section, Model No. 6120 and 6140 were launched by the Company during 2022-23.
About Pil Italica Lifestyle Ltd
PIL Italica Lifestyle Limited is an India-based company that manufactures plastic molded furniture and other articles. The Company’s segments include Manufacturing and finance, taking into account the nature of the product. Under the Company’s brand, Italica offers a range of product variants. The homegrown brand includes various product series, including Oxy Series, Premium Series, Stool and Patla, Plasteel Series, Comfort Series, Table, Luxury Series, Without Arm Series, Sun lounger, Spine Care Series, Baby Series, and Trolley. In addition, the Company offers the Kisan Crest brand. It markets various product series of Kisan Crest, such as Imperial Series, Baby Gallery, Goodwill Series, Centre Table Series, Popular Series, Dining Series, Armless Series, and Stool Series. Its waste management products are versatile and have applications in various public spaces, including hospitals, railway stations, malls, parks, airports, commercial complexes, and housing societies.
Conclusion
PIL Italica Lifestyle Limited manufactures molded plastic furniture products. The Company produces chairs, stools, wheeled carts, lawn furniture, trolleys, sun loungers, and housewares. PIL Italica Lifestyle markets its products to households, offices, hotels, restaurants, classrooms, and stadiums.
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